Spring quarter at the University of Oregon is underway! In my J452 Strategic PR Writing class, students are required to write two blog posts each week. Throughout the term, I provide students with a best of links list each week. They are required to write one of their posts on one of the links I provide on my blog. If you’re a student in my class, please respond to one of the following links on your own blog.
Check out this week’s best of links:
Mobile Payments May Replace Cash, Credit Cards by 2020 (Mashable) – In our lifetime we’ve watched the phone go from something we talk on, to a device we use for our entire digital life. Now we might be using our phone to pay for things.
‘Olympic Genome Project’ Shows What You Share With Medal Hopefuls (Mashable) – It will be interesting to see how new media is used during the London 2012 Olympics.
On Twitter, The Primary’s Over and It’s Obama vs. Romney (Mashable) – I think it will be important for both candidates to engage with their supporters via social media. Did you know Obama’s on Pinterest?
How you should use Instagram to connect with fans (Ragan) Wondering how you can use Instagram strategically? Check out these tips.
An essential guide for brands on Tumblr (Ragan) Another good guide to a new(er) social media tool.
America’s Nine Most Damaged Brands (24/7 Wall St.) Are you surprised by this list?
Infographic: Measuring PR Pros’ Engagement with Wikipedia (PRSAY) Do you think PR professionals should use Wikipedia as a source? According to this study, 60 percent of Wikipedia articles contain factual errors.
A public relations disaster dissected: Struggling Spaniards livid over king’s elephant hunt (The Washington Post) I didn’t even know you could hunt elephants. I understand why people are outraged.
Fashion PR: New Research Suggests Brands Should Pin Sans Pricing (PRCouture) The reasoning behind this makes sense. I think it’s important for brands to at least include the link to the product.
U.S. Consumers Receptive to Social Media Appearing on their TV Screens, According to Accenture Study (MarketWatch) What do you think about social media symbols appearing in TV ads or programs? Have you visited a brand’s social media site after seeing the symbol on TV?Photo Credit: ZakVTA via Flickr.